The Eh-I Blog

Your regular dose of the straight goods on AI. No jargon, no fluff—just practical advice for Canadian businesses and community leaders who want to work smarter, not harder.

Canadian AI Guy illustration of a tourism marketer turning scattered data into a clear, AI-powered marketing strategy
AI for DMOs

From Scattered Data to Strategic Plan: How AI Helps DMOs Build a Marketing Strategy That Works

If you’re leading a DMO, you know the feeling. It’s the week before a board meeting. You have a folder with the latest Google ...
Canadian AI Guy illustration of a tourism marketer using AI tools to define visitor personas
AI for DMOs

The DMO Data Toolkit: How Free AI Tools Can Help You Pinpoint Your Ideal Visitor Persona

Let’s be honest for a second. As a leader at a Destination Marketing Organization (DMO), you're living in a paradox. You’re expected to deliver ...
Canadian AI Guy illustration of a tourism marketer using AI trend forecasting to stay ahead of competitors
AI for DMOs

While Your Neighbours Guess, You’ll Know: Get Ahead with AI-Powered Tourism Trend Forecasting

Running a DMO is a bit like being a farmer. You can have the best strategy in the world, but your success is still ...
Canadian AI Guy illustration of a tourism marketer using AI to analyze visitor reviews and uncover key themes
AI for DMOs

Your DMO’s New Superpower: A 3-Step Guide to Analyzing Online Visitor Reviews with AI

Every DMO leader knows the feeling. You're in a board meeting, presenting your marketing update, when a board member holds up their phone. "I ...
AI for DMOs

Beyond Likes and Shares: Using AI to Turn Social Media Chatter into Actionable Tourism Insights

Every DMO leader knows the sugar rush of a viral post. A stunning photo of a local waterfall explodes on Instagram. The likes pour ...
Canadian AI Guy illustration of a marketing leader presenting an AI-powered, data-backed budget proposal to a board
AI for DMOs

The Board-Approved Budget: Using AI-Powered Visitor Data to Justify Your Marketing Spend

It’s the most important meeting of the year. You walk into the boardroom, armed with your budget proposal. You know your board is smart, ...
Canadian AI Guy illustration of a business owner confidently understanding what their customers want with AI insights
AI for Marketing & Communications

Stop Guessing, Start Knowing: How AI Unlocks What Your Visitors Really Want

You’re in the boardroom. A respected member—the sharp, no-nonsense owner of the largest hotel in town—leans forward and asks a simple question: "That's a ...
Canadian AI Guy illustration of a business owner reviewing a clear social media calendar with scheduled posts
AI for Marketing & Communications

No More Scrolling: Use AI to Create a Social Media Calendar that Actually Works

It’s 5 PM. The day is finally winding down, but a familiar dread creeps in. You haven't posted on social media. You grab your ...
Canadian AI Guy illustration of a business owner using AI as a research assistant to quickly gather and organize information
AI for Operations & Productivity

Your Personal AI Research Assistant: How to Find the Information You Need, Faster

You know the feeling. You need to answer one "simple" question for your business—maybe it's about new provincial recycling regulations, or what your top ...
Canadian AI Guy illustration of AI writing emails that turn prospects into paying clients
AI for Marketing & Communications

From Prospect to Profit: Use AI to Write Emails that Convert

You’ve got one. Maybe it’s a list of 50 people, or maybe it’s a few hundred. They’re the email addresses you’ve collected from your ...
Canadian AI Guy illustration of an introverted business owner using AI to confidently network and connect with new clients
AI for Marketing & Communications

The Introvert’s Guide to AI: How to Use AI to Network and Land New Clients

You’re sitting in your car in the parking lot of a hotel conference centre. You can hear the low hum of chatter from inside. ...
Canadian AI Guy illustration of AI generating website, email, and social media content quickly for a business owner
AI for Marketing & Communications

Meet Your New AI Copywriter: How to Write Your Website, Emails & Social Posts in an Afternoon

It’s 10 PM. The shop is closed, the last invoice is sent, and you’ve finally got a moment to sit down at the kitchen ...
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