People always ask me, "Rob, what are you actually using?"
There is a lot of noise out there. New tools pop up every five minutes promising the moon. Most of them are garbage.
This list isn't comprehensive; it's curated. These are the tools I pay for, the tools I rely on to run my agency, my workshops, and my life. If it's on this page, it’s because it saves me time, makes me money, or is just plain fun to use.
Transparency Note: Some links below are affiliate links. That means if you buy it, I might buy a coffee (or a new toque) with the proceeds. It doesn't cost you extra, but it keeps this site running.
Fireflies
Why I Love It: Meetings are where productivity goes to die, especially if you’re the one stuck writing the minutes. Fireflies is the AI sidekick that joins your meeting (Zoom, Google Meet, etc.), records the audio, transcribes it, and then instantly summarizes it. It finds all the action items, highlights key topics, and even lets you search the conversation for specific keywords. This means you can be fully present in the meeting instead of scribbling notes like a mad person. It’s fantastic for accountability and ensuring everyone knows exactly what they need to “give’r” on next. It’s also one of the easiest ways to repurpose an hour-long call into five social media posts.
Best Use Case: Board meetings (for an instant, searchable, and transparent record), client discovery calls (for easy follow-up), and converting any meeting into repurposable content.
Zight
Why I Love It: I have used Zight (formerly CloudApp) for nearly a decade. It is the ultimate “Show, Don’t Tell” tool. I use it multiple times a day to shoot explainer videos, annotate screenshots, and give feedback to my team.
It saves me a ton of typing and eliminates confusion. But the real power is in the AI—it automatically uploads the video and transcribes it into meeting notes or Step-by-Step SOPs (Standard Operating Procedures). It literally writes your help docs for you while you record. It’s a life saver that makes delegating effortless.
Best Use Case: Creating SOPs, giving design feedback, and answering “How do I do this?” questions without a meeting.
Gamma
Why I Love It: I haven’t started a presentation from a blank white slide in ages. My workflow is simple: I master the content and structure inside Gemini (The Brain), and then I ask Gemini to create a “Gamma Prompt.”
I paste that prompt into Gamma, and it builds the entire deck for me. It selects the feature images, builds the charts, draws the diagrams, and maps out the flow. It does 90% of the heavy lifting with zero effort on my part. Whether I’m building a 4-hour workshop or a quick sales proposal, this tool makes me look like a design genius in minutes.
Best Use Case: Workshops, sales decks, proposals, and anyone who hates PowerPoint.
Cora (by Every)
Why I Love It:
My inbox is a war zone. Cora acts as my executive assistant. It reads my emails, understands my priorities, and sorts the mess before I even look at it. It filters out the noise and highlights the stuff that actually needs “Rob’s Brain” to answer.
Best Use Case: Anyone drowning in unread emails.
Suno
Why I Love It:
Okay, this one is just pure joy. Suno generates full-length songs (lyrics, vocals, instrumentals) from a simple text prompt.
I’ve used this to make custom rap songs about chilli cook-offs, country ballads about slipping on ice, and hype tracks for workshops. It’s the ultimate pattern interrupt. If you want to stand out in a marketing campaign, send your client a custom song about their business. They will never forget you.
Best Use Case: Marketing gimmicks, event intros, and making your friends laugh.
Descript
Why I Love It:
Descript isn’t just an editor; it’s an AI Overlord for video. If you can edit a Word document, you can edit video here. You edit the text transcript, and it cuts the video automatically.
But the AI features are where it gets wild. It has Studio Sound (turns echoey iPhone audio into pro mic quality), Eye Contact adjustment (centers your eyes on the camera even if you were reading a script), and Overdub. Did you say “Tuesday” instead of “Thursday”? You can just type the new word, and it generates your voice saying it perfectly to fix the video. It also auto-removes filler words (“ums” and “ahs”) in one click.
Best Use Case:
Editing podcasts/videos without video skills, fixing mistakes without re-recording, and transcribing voice notes.
HeyGen
Why I Love It:
I used to hate filming updates. Setting up lights, doing 50 takes because I stumbled on a word… it was a nightmare.
HeyGen creates a photorealistic avatar of me. Now, I just type the script (or have Gemini write it), and “Digital Rob” delivers it perfectly in my voice. It’s not just for fun; I use it for onboarding videos, quick client updates, and even portions of my course content. It’s indistinguishable from the real thing. (Also, my team using my Gems/AI Employees, can curate videos using my avatar, in my voice, with methods I’d commonly use, creepy but accurate, amiright?)
Best Use Case: Internal training videos, personalized sales follow-ups at scale, and content creation when you look like you just woke up.
Google Workspace (Business Standard)
Why I Love It:
Forget paying for five different AI subscriptions. If you upgrade your team to Google Workspace Standard, you get enterprise-grade security, massive cloud storage, Google Meet (replaces Zoom and offers meeting transcriptions & summaries!) and access to Gemini right inside your most used office apps including docs, email, and Google Meet.
Here is the killer feature: Context Window. Gemini inside Workspace allows for massive context history (up to 2 million tokens in some versions) compared to ChatGPT. You can upload entire books, year-end reports, or 4-hour workshop transcripts, and it analyzes them instantly without “forgetting” the beginning. Plus, as an Admin, you own the data—it’s not being used to train public models. I could go on forever about the benefits compared to other AIs and office apps,but I’ll stop rambling now. Just trust me, it’s good.
The Partner Advantage:
I am a certified Google Workspace Partner. That means I can help you structure your licenses so you get these AI tools for less than the cost of individual subscriptions. Don’t guess at the setup—let me guide you.
Best Use Case: Analyzing massive documents, automating meeting notes in Google Meet, and keeping your business data 100% private.
Perplexity
Why I Love It:
I rarely Google anything anymore. Perplexity is what search should be. Instead of giving me ten blue links filled with ads and SEO-bloated recipe blogs, it just gives me the answer.
It reads the internet, cites its sources (so I know it’s not hallucinating), and summarizes the answer instantly. It has a “Deep Research” mode that can spend 10 minutes researching a complex topic to give me a full report.
Best Use Case: “Deep Dives” on competitors, finding stats for presentations, or settling arguments about hockey stats.
Plaud NotePin
Why I Love It:
I have a terrible memory. I admit it. The Plaud NotePin is a wearable recorder (I wear it like a pin or on a lanyard) that captures meetings, doctor’s appointments, and random brilliant ideas I have while driving.
It doesn’t just record; it transcribes and summarizes everything. It separates speakers, creates to-do lists, and even handles “in-camera” privacy moments. It’s the reason I can be fully present in a conversation instead of scribbling notes like a maniac.
Best Use Case: Board meetings, client discovery calls, and capturing “shower thoughts” before they vanish.
Want to see how I use these in real-time?
I don't just list these tools; I teach deep-dive workflows on exactly how to implement them in the AI Barn Burners community.