Sentiment Analysis
What is Sentiment Analysis? Sentiment analysis is the process of using artificial intelligence to automatically identify and categorize opinions expressed in text to determine whether the writer’s attitude is positive, negative, or neutral. Sentiment analysis, also known as opinion mining,…
Net Promoter Score (NPS)
What is Net Promoter Score (NPS)? Net Promoter Score (NPS) is a widely used metric that measures customer loyalty and satisfaction by asking a single, direct question: “On a scale of 0-10, how likely are you to recommend our organization/product/service…
Email Personalization
What is Email Personalization? Email Personalization is the marketing practice of using subscriber data to tailor email content and messaging to the specific interests and characteristics of each individual recipient. This strategy moves beyond sending a single, generic message to…
Content Pillars
What are Content Pillars? Content Pillars are the 3-5 core themes or strategic topics that your business consistently talks about in your marketing to demonstrate authority and provide value to your audience. Instead of creating random, disconnected content, a pillar…
AI-Powered Prospecting
What is AI-Powered Prospecting? AI-Powered Prospecting is the process of using artificial intelligence tools to automate and enhance the way you find, research, and connect with potential new customers. This modern approach to lead generation uses AI to analyze massive…
AI Copywriter
What is an AI Copywriter? An AI copywriter is a generative AI tool specifically used to draft marketing and sales content, acting as a tireless assistant for creating everything from website text to social media posts. An AI copywriter is…
Content Repurposing
What is Content Repurposing? Content repurposing is the practice of taking one core piece of content and transforming its format to serve a different purpose or reach a different audience on another platform. At its heart, content repurposing is the…
AI for Storytelling
What is AI for Storytelling? AI for storytelling is the strategic use of artificial intelligence to assist in the discovery, development, and articulation of a compelling narrative. Unlike general AI writing, which focuses on generating text, AI for storytelling is…
Brand Voice
What is Brand Voice? Brand voice is the distinct personality, tone, and set of values a brand consistently uses in all its communications to connect with its audience. Brand voice is the uniform expression of a company’s personality and values…
AI Writing
What is AI Writing? AI writing is the use of artificial intelligence technologies, such as large language models, to automatically generate, edit, summarize, or enhance human language text. At its core, AI writing involves using a tool—often powered by a…