AI for Marketing & Communications
7 Time-Saving AI Prompts Every Canadian Small Business Should Steal
Alright, let’s get down to brass tacks. In the last two articles, we figured out why your prompts were getting you garbage results and laid out the 5-step TCREI framework to fix them. You have the playbook. Now, it’s time to run the plays. Think of this article as your AI recipe box. We’ve built…
Read MoreThe 5-Step Framework for Writing AI Prompts That Actually Work
In our last article, we established the golden rule of AI: Garbage In, Garbage Out. You now know why you’ve been getting useless, generic results from tools like ChatGPT. It’s not the AI’s fault; it’s just been waiting for better instructions. Today, we’re handing you the keys to the kingdom. This isn’t theory; it’s a…
Read MoreWhy Your Business Gets Garbage from ChatGPT (And How to Fix It)
It’s 9 PM on a Tuesday. You’ve finally got the kids to bed, cleared the dinner table, and now you’re staring at the blinking cursor, a dozen business tasks swirling in your head. You need a social media post for this week’s sale, but your brain is fried. Someone told you AI could help. So…
Read MoreFrom Scattered Data to Strategic Plan: How AI Helps DMOs Build a Marketing Strategy That Works
If you’re leading a DMO, you know the feeling. It’s the week before a board meeting. You have a folder with the latest Google Analytics report, an email chain with feedback from the local hotel association, and a spreadsheet of last year’s visitor survey results. You are rich in data, but standing there, preparing to…
Read MoreThe DMO Data Toolkit: How Free AI Tools Can Help You Pinpoint Your Ideal Visitor Persona
Let’s be honest for a second. As a leader at a Destination Marketing Organization (DMO), you’re living in a paradox. You’re expected to deliver world-class, nation-building results. You see the reports from organizations like Destination Canada showing a mind-boggling $23.85 return on every marketing dollar invested, and your board of busy local business owners sees…
Read MoreWhile Your Neighbours Guess, You’ll Know: Get Ahead with AI-Powered Tourism Trend Forecasting
Running a DMO is a bit like being a farmer. You can have the best strategy in the world, but your success is still tied to forces you can’t control. Political tensions, economic shifts, and changing traveller tastes can roll in like a thunderstorm and wash out a marketing plan that looked perfect just six…
Read MoreYour DMO’s New Superpower: A 3-Step Guide to Analyzing Online Visitor Reviews with AI
Every DMO leader knows the feeling. You’re in a board meeting, presenting your marketing update, when a board member holds up their phone. “I was just on TripAdvisor,” they say, “and I’m seeing a lot of complaints about the parking at our main attraction.” In that moment, you’re completely blindsided. This isn’t just a communication…
Read MoreBeyond Likes and Shares: Using AI to Turn Social Media Chatter into Actionable Tourism Insights
Every DMO leader knows the sugar rush of a viral post. A stunning photo of a local waterfall explodes on Instagram. The likes pour in, the shares climb, and the team celebrates a huge marketing win. But then comes the crash. A week later, you check the data. Website traffic is flat. Inquiries to your…
Read MoreThe Board-Approved Budget: Using AI-Powered Visitor Data to Justify Your Marketing Spend
It’s the most important meeting of the year. You walk into the boardroom, armed with your budget proposal. You know your board is smart, fiscally responsible, and deeply committed to the community. You also know they don’t speak the language of “impressions” and “click-through rates.” They speak the language of investment, return, and economic impact.…
Read MoreStop Guessing, Start Knowing: How AI Unlocks What Your Visitors Really Want
You’re in the boardroom. A respected member—the sharp, no-nonsense owner of the largest hotel in town—leans forward and asks a simple question: “That’s a great campaign, Mike, but are we absolutely sure this is what our visitors really want?” In that moment, a vague, assumption-based answer isn’t just weak; it’s a liability. Operating on guesswork…
Read More