Posts by The Canadian AI Guy
The Overwhelmed ED’s Survival Guide: 5 Simple AI Tasks You Can Offload Today
It’s 8 PM on a Tuesday. The office is quiet, and you’re staring at your laptop, aren’t you? The screen glows with a half-written grant proposal, an inbox with 50 unread emails, a board report due Friday, and a reminder about that volunteer scheduling conflict you still have to solve. Sound familiar? If you’re a…
Read MoreFrom Scattered Data to Strategic Plan: How AI Helps DMOs Build a Marketing Strategy That Works
If you’re leading a DMO, you know the feeling. It’s the week before a board meeting. You have a folder with the latest Google Analytics report, an email chain with feedback from the local hotel association, and a spreadsheet of last year’s visitor survey results. You are rich in data, but standing there, preparing to…
Read MoreThe DMO Data Toolkit: How Free AI Tools Can Help You Pinpoint Your Ideal Visitor Persona
Let’s be honest for a second. As a leader at a Destination Marketing Organization (DMO), you’re living in a paradox. You’re expected to deliver world-class, nation-building results. You see the reports from organizations like Destination Canada showing a mind-boggling $23.85 return on every marketing dollar invested, and your board of busy local business owners sees…
Read MoreWhile Your Neighbours Guess, You’ll Know: Get Ahead with AI-Powered Tourism Trend Forecasting
Running a DMO is a bit like being a farmer. You can have the best strategy in the world, but your success is still tied to forces you can’t control. Political tensions, economic shifts, and changing traveller tastes can roll in like a thunderstorm and wash out a marketing plan that looked perfect just six…
Read MoreYour DMO’s New Superpower: A 3-Step Guide to Analyzing Online Visitor Reviews with AI
Every DMO leader knows the feeling. You’re in a board meeting, presenting your marketing update, when a board member holds up their phone. “I was just on TripAdvisor,” they say, “and I’m seeing a lot of complaints about the parking at our main attraction.” In that moment, you’re completely blindsided. This isn’t just a communication…
Read MoreBeyond Likes and Shares: Using AI to Turn Social Media Chatter into Actionable Tourism Insights
Every DMO leader knows the sugar rush of a viral post. A stunning photo of a local waterfall explodes on Instagram. The likes pour in, the shares climb, and the team celebrates a huge marketing win. But then comes the crash. A week later, you check the data. Website traffic is flat. Inquiries to your…
Read MoreThe Board-Approved Budget: Using AI-Powered Visitor Data to Justify Your Marketing Spend
It’s the most important meeting of the year. You walk into the boardroom, armed with your budget proposal. You know your board is smart, fiscally responsible, and deeply committed to the community. You also know they don’t speak the language of “impressions” and “click-through rates.” They speak the language of investment, return, and economic impact.…
Read MoreStop Guessing, Start Knowing: How AI Unlocks What Your Visitors Really Want
You’re in the boardroom. A respected member—the sharp, no-nonsense owner of the largest hotel in town—leans forward and asks a simple question: “That’s a great campaign, Mike, but are we absolutely sure this is what our visitors really want?” In that moment, a vague, assumption-based answer isn’t just weak; it’s a liability. Operating on guesswork…
Read MoreNo More Scrolling: Use AI to Create a Social Media Calendar that Actually Works
It’s 5 PM. The day is finally winding down, but a familiar dread creeps in. You haven’t posted on social media. You grab your phone, scroll frantically through your camera roll for a decent photo, tap out a generic caption—”Happy Friday, everyone!”—and hit “post” just to check the box. If this “panic post” is part…
Read MoreYour Personal AI Research Assistant: How to Find the Information You Need, Faster
You know the feeling. You need to answer one “simple” question for your business—maybe it’s about new provincial recycling regulations, or what your top competitor is up to, or the latest market trends for your industry. An hour later, you’re staring at 27 open browser tabs, drowning in contradictory blog posts, and no closer to…
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