Gemini

What is Gemini?

Gemini is Google’s family of generative AI models and the name of its conversational AI tool, which is deeply integrated with Google’s search engine and apps.

Gemini represents Google’s flagship line of multimodal AI models, replacing previous systems like LaMDA and PaLM 2. As a product, Gemini (which was formerly known as Bard) is a conversational AI tool that directly competes with ChatGPT and Claude.

Its primary strategic advantage is its native integration with the Google ecosystem. This allows it to pull real-time information directly from Google Search and connect with Google Workspace apps like Gmail, Docs, and Drive, turning it into a powerful research and productivity hub.

Think of it this way: Gemini is the helpful assistant who works at Google. While other AIs are in a ‘closed room’ with only the data they were trained on, Gemini has a direct line to the live internet. This makes it the best tool for tasks that require up-to-the-minute information.

Why It Matters for You

If your task involves anything happening right now, Gemini is your best bet. You can ask it, “Summarize the top 3 news articles about my industry from this morning,” or “What are my main competitors doing on social media this week?” Its connection to Google also means it’s excellent for research, finding local information, and even helping you plan travel or itineraries for your business.

Example: Using Real-Time Data

  • Task: You want to run a timely promotion for your cafe.
  • Your Prompt: 
What's the weather forecast for our town (Harrison Hot Springs, BC) this coming weekend? Based on that, brainstorm a 'What's On' social media post, suggesting a specific drink special that fits the weather.

Key Takeaways

  • Gemini is Google’s main generative AI tool (formerly known as Bard).
  • Its biggest advantage is its direct connection to Google Search for real-time information.
  • It is multimodal, meaning it can understand text, images, and audio.
  • It integrates with Google Workspace (Gmail, Docs) to help you summarize emails or find files.

Go Deeper

  • Build your own Google AI: Learn What is a Google Gem? to see how you can create a custom version.
  • Understand “multimodal”: Read our definition of a Multimodal Model.
  • See the “data limit” on other AIs: Learn about the Knowledge Cutoff that affects models without live search.

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