Unify your team. Centralize your intelligence. Train your AI.

Your company has valuable assets, talented people, and deep market intelligence. But are they all working together? I partner with Canadian enterprise leaders to build a single source of truth: a comprehensive Master Marketing Plan. This isn't just a document; it's the strategic foundation you'll use to align your team, guide your decisions, and train a powerful, on-brand corporate AI that delivers a measurable return on investment.

Are you managing a team or herding cats?

As a leader, you know the frustration of having a powerful marketing engine that isn't firing on all cylinders. Does any of this sound familiar?

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A team of soloists:

Your paid media expert, your content lead, and your social media manager are all talented, but they're running their own plays. There's no single, unified strategy guiding their efforts.

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Intelligence in silos:

You have a mountain of valuable data—customer reports, campaign analytics, industry research—but it's scattered across a dozen different platforms and spreadsheets, making it impossible to see the big picture.

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The pressure for a "Magic Bullet":

You're expected to adopt AI, but you know that without a clear, centralized strategy to guide it, any AI initiative is doomed to become another expensive, time-wasting project that fails to deliver an ROI.

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The solution: one plan to rule them all.

The reason most AI projects fail is simple: they lack a unified brain. Before you can leverage AI effectively, you need to centralize your company's intelligence and establish clear rules of the road.

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This is what I build for you. This comprehensive partnership goes beyond just marketing to create a true foundation for scalable AI adoption across your entire organization. This plan becomes the "constitution" for your entire marketing department and the essential "training manual" for your corporate AI, ensuring every action, every campaign, and every piece of content is perfectly aligned with your strategic objectives.

Your complete AI enablement framework

This is a comprehensive strategic partnership. Your final package is a detailed, board-ready set of documents that includes:

Part 1

The Company-Wide AI Policy Framework:

This is the essential first step. We'll establish the "rules of the road" for your entire organization, including safe usage guidelines, data privacy protocols, and brand consistency rules to mitigate risk and ensure responsible AI use.

Part 2

The AI Brand Blueprint:

We'll define your core brand pillars, style guides, and customer avatars to create the foundational "personality" for your AI, ensuring every output is perfectly on-brand.

Part 3

The Master Marketing Plan:

We'll consolidate your performance and content strategies into a unified plan, giving your AI and your team clear, measurable objectives for every campaign.

Part 4

The AI Implementation Roadmap:

A step-by-step plan for training and deploying AI tools and "AI Employees" within your teams to maximize efficiency and impact.

THE PERFECT FIRST STEP

Before you invest six figures, invest 10 minutes.

Want to see exactly where your team's strategic gaps are? Download the AI Marketing Alignment Scorecard. This free, 10-point diagnostic tool will help you quantify your team's alignment and assess your true readiness for a successful AI implementation.

Ready to build a smarter, more aligned marketing future?

Stop juggling disconnected strategies and start building a unified, intelligent system. Let's have a confidential discussion about your team's challenges and how a Master Marketing Plan can provide the clarity and control you need to drive real growth.