Posts Tagged ‘vanity metrics’
Beyond Likes and Shares: Using AI to Turn Social Media Chatter into Actionable Tourism Insights
Every DMO leader knows the sugar rush of a viral post. A stunning photo of a local waterfall explodes on Instagram. The likes pour in, the shares climb, and the team celebrates a huge marketing win. But then comes the crash. A week later, you check the data. Website traffic is flat. Inquiries to your…
Read More